The strategy is to stay alive

According Webter's New World Dictionary, the definition of strategy is the science of planning and determining the direction of military operations large scale. Strategy is how to move troops into the most advantageous position prior to actual combat with the enemy.

Meanwhile, Jack Trout, in his book Trout On Stategy, the core of the strategy is to survive, perception, being different, competition, specialization, simplicity, leadership and realitas.Menggunakan good strategy is how to survive in a competitive world. The key to success is to understand the basics of business. Basic bisnisyang number one is to design and maintain a clear and focused strategy. "We've long been a very successful company, but success could be the worst enemy. We want to be careful that we're not too confident. Some people use the word arrogant. In circumstances such as our success, we do not want to feel satisfied. We want to approach every day with a healthy dissatisfaction with the status quo, "said Arnold Langbo, CEO of Kellogg Company. 

Thanks to: Mohammad Suyanto

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Learning From Failures of Abraham Lincoln

Abraham Lincoln was born to a peasant family in rural Kentucky in 1809. When 5-year-old helps his father cast a watermelon seed on his land. Not long after the watermelon seed was taken out of water, he cried. "Do not cry dear, we're doing again. Do not perdulikan any difficulties, we must not give up. We must try to succeed, it's soul to be possessed of a pioneer "said his father. Abraham Lincoln grew up in a difficult environment, forced to quit school when the new master the 26 letters and 10 digits. "Good-bye teacher!. I actually still want to learn more "he told his teacher. He should follow his parents moved house. "This land is not is not ours anymore, we are forced to move" his father said.

When she was nine years old, her mother was very sick diseased milk. Her mother told "Sarah, you have to keep your brother and you Abra, she could no longer read the bible for you! Be Satria ". A moment later "Ladies ........." Abraham cried tears as she hugged her mother who has left him forever. Now Sarah and Abraham grew up without a mother. Loneliness enveloped them both. Finally his father decided to leave. They both lived at home, his father would not know where and when to return. Life is difficult to face Sarah and Abraham.

Three weeks later, her father arrived with the new mother and new brother and start loneliness is transformed into joy. The spirit of life arise again and finally go back to school. Home from school he helped his family. Tetangganyapun amazed to see the hard work of Abraham. Finally asking for help to be given little in return. After Abraham's writings knows, nowhere he was carrying a book. Book desire that he is the history of George Washington, first American president. At the age of 17 years, most beloved sister, Sarah died. Grief never out of Abraham Lincoln.

To help the family needs anything Abra work. Abraham Lincoln initially worked as a cutter rail, ship drivers, shopkeepers, and surveyors mailman before becoming a lawyer. Abraham Lincoln is peminpin who learn from failure. Failure when he first started doing business in 1931. Defeated in the Legislature in 1832. In 1833, a failure back in business and suffered a broken spirit in 1836. Abraham Lincoln failed to occupy the board of the voters in 1840 and failed to become a member of Congress in 1846 and failed to become members of the Senate in 1855. In 1856, Lincoln failed to become President and the Senate failed to Council in 1858. Finally inaugurated as the 16th President of the United States and one of a successful president in American history.

Thanks to:

Mohammad Suyanto

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Transaction Intermediary Strategi (2)

Step two, set a strategic goal. Once we understand the critical importance in eBay, which is gross merchandise sales (GMS), Average sales price (ASP), Conversion Rate (CR) and Margin, then we can set a strategic goal. The best strategic objectives involve specific targets and time frames for each of the critical things that are important. For example, we may have a relatively objective, such as improving the GMS 10% every year or an absolute goal, for example, to build businesses millions of dollars each year in the GMS. In addition to GMS objectives, there is also a margin goals, objectives Average sales price (ASP), and goal conversion rate (CR). However, usually the main goal is the goal of GMS and margin goals. Destination Average sales price (ASP) and destination Conversion rate (CR) is usually calculated to support the goals and objectives of GMS Mar-gin.

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Transaction Intermediary Strategi (1)

Transaction Intermediary Strategi is strategy internet usage to the purchase process. This strategy includes the process of end-to-end from the search, comparison, selection and game online. eBay and Microsoft Expedia is a company that uses this strategy. eBay is an auction on the internet before, but now a variety of products sold. Even some of the facilities are added, such as PayPal, which allows individuals or companies to pay online. Facility that enables Skype voice and video communication for free between the users who use Skype software. Shopping.com as a facility that lets users compare prices in the shop. Rent.com is a facility serving the rental apartments in the United States and crossed into another country. Clasified Online is designed for people who meet, exchange ideas, do business with each other at the local level.

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Starting Business Of Education (2)

Pierre Omidyar started the business with a computer science degree. He is interested in the development of different technologies for consumer products, and he loved the idea that would take the concept in every way through product delivery to consumers, showing their reactions and then modify it. Internet gives you a place to do it, because you can publish quickly the software, you can get a reaction from your customers quickly and Andapun know if a mistake is fast. He thinks, how the auction in Paris, the participants do not have to go to Paris, but quite at home or at their office.

Finally Omidyar founded the company in the Internet auction with the name eBay in 1995. Prior to Omidyar founded eBay eSharp founded with her friend, which gives the experience as an entrepreneur. eBay is a company that relies on trust. Imagine! People want to pay what dilelangkan with only seen a picture of it. Without trust this company will not run. Net income more than three times to reach 1.35 million dollars in the third quarter of 1999, with sales rising to 58.5 million dollars. Number of doing the registration on the eBay site increased from 5.6 million to 7.7 million compared with the previous quarter and up 1.3 million dollars in the same period the previous year. Penjulan value of goods on the web site jumped from 195 million to $ 741 million dollars. eBay is the best auction company in the Internet in the year 2002 version of Yahoo magazine.

Anita Roddick founded The Body Shop in 1976 in the garage. He founded the business because of his education, that is history. "Historical study of myth and legend. About what makes you great. What separates you and me make history as an entrepreneur "says Anita Roddick. With a history that he loved akhinya environment makes the concept of "natural", made of pure ingredients, not tested on animals and friendly to the environment as well as native herbs which they come. With almost no advertising but with a very massive publicity, The Body Shop has become one of the legendary brands of the world.

Ir. Ciputra start a business with education in the field of architecture and property, because he was an alumnus of Architecture Department ITB in 1960. Ciputra now as President Director of PT Ciputra Development (CD) and President Commissioner of PT Jaya Realty (JR) and which was crowned as the best public CEO Magazine in 1997 Sembada Swa.

After completing my Masters in Education Management with friends founded the Program for Master of Business Administration in cooperation with the West Coast Institute of Management and Technology, Australia and Warnbrough University, United Kingdom before there were rules about the MBA program. After the rules were later established in the Master of Management Program STIE "Bodi Artha Iswara" Surabaya. Currently Master of Management Program students are approximately 1000 students, perhaps a Master of Management Program the largest number of students in Indonesia. So You can also start a business with your education and when I was in college.

Thanks to M.Suyanto

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Starting Business Of Education (1)

Many who complain, that to open a business has no chance. This is a classic complaint that we can not hear anymore. In fact to start a business we can do a variety of ways, one with the education we have.

Jerry Yang and David Filo, Yahoo founders started the business by using his education. They are students at Stanford University. Yahoo starts from the back of this parking lot is now growing rapidly. Jerry Yang and David Filo started the business from small and simple things. Jerry Yang Yahoo illustrates that the discovery is "an accident" when he and Filo finish his thesis. Yang and Filo started Yahoo as they are sitting on the bench college, before they finish college. They started doing business with a website listing some of their favorite and write some software that allows a website to get other web sites that will be placed on the so-called web portals. At the time established in 1994, called Terry's Guide To The World Wide Web. When they learned that their sites are visited by people from 90 countries, spontaneously say "Yahoo" and ultimately that's the word used to name their company. In 1999, Yahoo reached star status. Net income quadrupled in the fourth quarter of 57.6 million dollars, while revenues jumped from 91 million to $ 201 million dollars. Now Yahoo is the best portal in 2002.

Kiichiro Toyoda is the son of the founder of Toyoda Spinning & Weaving Co., which moves in the field of automatic loom. After completing his engineering studies, he decided to start a business by transforming the company into the production car and change the company name from Toyoda to Toyota in 1936. Kiichiro Toyoda became President of the Toyota company until 1950. The first car produced was then Model AA Model Crown. Offices in foreign countries first established in Taiwan and then Saudi Arabia. The program the company began producing forklift trucks (tub / trailer), which makes the company the number one in the world in this market. These trucks entering the U.S. market in 1958 and the British market in 1965. Model Crown but failed to enter the U.S., because the car is designed for the Japanese market, are not designed for walking in the American highway. Finally Toyota Corolla in 1968 and achieve success so that it can shift the Volkswagen as the number one imported car in America. Even through the heart of the city took the Americans with General Motors to make Toyota cars in America. Camry is the most successful car sales in the United States in 1997. Toyota is now extended to other areas of business, namely financial services, telecommunications, housing, machinery navy, recreational boats, parts distribution and aviation services. Toyota is now number three car maker in the world after General Motors and Ford. Yoyota has sold 5 million vehicles per year. 

Thanks To M.Suyanto

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Starting a Business From Work (2)

From his job as a technical guru SMK Negeri 3 Ciamis, Mr. Tatang Handapherang Marta from Village, District Handapherang, Ciamis regency, West Java to start a business making wood waste of various kinds of souvenirs. Waste from mahogany, pine, rosewood to be a coconut trunk watch boxes, sticks, small flower vase, wall clock shaped like a watch, a jar, place matches, bowls, ladle the soup until the pencil desk. He just wants to waste wood that had been treated less well still, can be more useful. At first Mr. Tatang started this business by ditertatawakan surrounding communities and fellow teachers. Even thought the contribution beggar when Mr. Tatang find the remains of wood from the factory to factory, and gazing at me quizzically, and was called "Mang" by the manufacturer.

After knowing Mr. Tatang was a teacher, only those people apologized and replaced it with a call "sir". But the biggest and oldest problems faced Tatang Paka is a matter of marketing. "Souvenir from a small village who wants to buy?. Want to be taken to the city I have not had a friend who has a shop or showroom to display my goods. More is no longer possible I like to sell jajakan around fish or vegetables, "Mr. Tatang. Eventually he followed the show and left business cards on his fellow craftsmen / entrepreneurs who met at the exhibition. "Thank God, from which buyers finally began more as a way of escape from the marketing problem," Mr. Tatang. Than just interested in their last exhibition invites cooperation and even finally found an agent who markets to foreign goods. That was the beginning of the most successful businesses, ridiculed and gazing with a cynical view. Now-made goods Mr. Tatang interest not only in the country, but to foreign countries, such as America, Japan, Korea, Australia, Singapore to the Middle East.

I will finish when my final assignment in Physics FMIPA UGM, which calculates the phase angle of scattering of atoms by using numerical methods, so I worked with a computer. From the work I do is create IMKI Computer Education Center in 1988. I started from one of my Apple credit. Every business is always a resistance, that is, when for three months can not pay in the Apple computers, so that the computer was withdrawn by crediting my place. How to deal with students who course?. I say "This week we learn the theory first, God willing, next week we practice again". That was the last weapon I have to make IMKI students persist. The beginning of a business usually starts from the difficulties, threats and even failures, but how to make it into an opportunity and can learn from the failure to achieve success in the future. Opportunities that arise when it is the Computer Professionals Program, One Year, the first in Yogyakarta and early escape from the difficulties currently Computer Education Center already has 12 branches and has about 2000 students students. From IMKI is STMIK AMIKOM Yogyakarta begins. You can also start a business from the work you have done. 

Thanks to M.Suyanto and STMIK AMIKOM Yogyakarta

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Starting a Business From Work (1)

Apart from the education that you live, you can start a business from the work you have done. Reuben Mattus started the business from a job as a child. He arrived in the United States from Poland in 1921. When it was 8 years old and with his mother who was a widow. To make money, mother Mattus sold lemon ice from a squeezed lemon and Mattus help. In 1932, he founded the company Senator Frozen Products in the Bronx and in the late 1950s to build an ice cream persusahaan Ciro's being marketed through grocery stores and liquor stores. Then he had the idea to enter into supermarkets, but supermarkets are not asking for incentives can be met by Ciro.s.

Mattus not easily discouraged, he kemudia create a luxury brand of ice cream made from real fruit, natural ingredients and are marketed through the imaginative use of the name smells of Danish "Haage-Dazs" as the perfect way to differentiate a brand new with its competitors. Three flavors Haagen Dazs, which first appeared is a sense of Vanilla, chocolate and coffee and sold in food stores in New York. Community positively welcomed the ice and only in a few weeks other stores throughout the United States to send a reservation for this new ice cream. Of-mouth marketing is enough to improve the distribution of these products to the urban centers and cities and universities in the Northeast region. People across America sent a letter asking how to get Haagen Dazs near where he lived. Some even volunteering to distribute this product. Mattus girls then proposed the idea to open a shop selling only brand Haagen Dazs. The first store opened in Brooklyn and opened a new era for this brand and was followed in major cities across America. In the year 1982, has been to expand into Canada and also cooperation with leading food companies and has crossed the Atlantic to Europe. The Europeans are welcomed with enthusiasm ice.

Eugene Schueller also started the business from his job as a chemist. As a chemist who was young, he managed to make hair dye formula which he calls innovative "aureole". Then Schueller founded the company called "Franncaise Societe de Teentures Inoffensives pour Cheveux" in the year 1909, which eventually became "L'Oreal". Schueller principles used to achieve success is to research and innovation which focuses on beauty. Starting from a small company and he himself as a chemical expert, just 11 years later added 3 chemist and is now approaching 2000 chemists employed. Schueller sell these products at the beginning to the hairdresser in Paris. Five years later, L'Oreal products have been found in the Netherlands, Austria and Italy. A few years later, through distributing agents and their representatives to the United States, Russia and Asia. Now, L'Oreal products have been present in the whole world and L'Oreal, including companies that are most remarkable in France and ranked 23 amazing world of Fortune magazine.

Thanks To M.Suyanto

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Business Ethics: Sale and Purchase of Halal

God justifies the sale and forbidden usury. In surat Al-Baqarah verse 275: The people who eat (take) usury can not stand but as stands the devil possessed people because (pressure) psychosis. Their situation is such that, is because they say (think), actual trading is like usury, but Allah has justifies the sale and purchase and forbids usury. The people who have to ban him from his Lord, and continue to stop (from taking usury), then for him what he had taken first (to judge), and business (up) to God. People who repeat (taking usury), then it is the inhabitants of hell, they will abide therein.

Rasulullah S.A.W. recommend the lawful sale and as far as possible to avoid the syubhat, let alone the unlawful. Once upon a time the Prophet s.a.w. the question: "Yes Rasulallah, do the best job?" He replied: "Work is the best business person with his own hands and all the buying and selling was considered good (Ahmad and Bayhaqi). From r.a Nu'man ibn Bashir, he said the Prophet. He said: "The halal is real, what is unlawful is real and between them a few cases of doubt. Anyone left in doubt about what his sin, that person usually leave the things which are real sinners. And who would dare to do what is still in doubt about his sin, he fell on concern the real case sin. All sorts of restrictions ma'siat is God. Whoever played around the prohibition of God, feared he would fall into it "(Bukhari and Muslim).

Thanks to : M.Suyanto

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Business Ethics: Implementing Honesty

A good trader can implement honesty, based on the desire for others to find the good and happiness. God recommends to carry out honesty. In surat Al-Anfal verse 58: And if ye fear (of) the betrayal of a group, then return to their agreements with the honest way. Allah loves not those who defected. Similarly, in surah Al Baqarah verse 282: If the borrower is not strong or weak reason (it) or he himself could not mengimlakkan, then let his guardian mengimlakkan honestly.

From Abu Sa'eed al Khudri ra, Rasulullah SAW said: Merchants are honest and trustworthy belonged to the prophets, the sincere and the martyrs (Tirmidhi, Darimi and Daraqutni). From Ibn Umar RA, he said, "Allah's Rasulullah was asked about whether the business is best? "He replied," Business man with his own hands, and an honest trade. "(Thabrani in Al Ausath and reliable perawinya). R.a. Anas, the Prophet s.a.w. He said: Surely an honest traders and right will be under the auspices of the Throne of God on the Day of Resurrection (Ashbhani).

Even the Prophet s.a.w. explain the defects in the business of merchandise that he knew and who are not visible by the buyer. 'Uqbah history, he said,

"Muslim is a Muslim brother. Is not permissible for a Muslim, when he traded with his brother and find defects, except diterangkannya. "Abi Similarly Siba 'tells the story:" I bought a camel from home Watsilah Ibnul Asqa', when out of his house, he was chasing me with a drag holster and asked , "Did you buy it?" I replied, "Yes." He said, "I will explain this camel defects." I said, What handicap? This is not camel gterlihat fat and healthy? "He asked," You want this to dikendari camel or eat meat? "I said," To go on a pilgrimage to this camel. "He said, 'just the camel's back." Si, owner and seller camel says: "What do you want, may God straighten you, whether you want to frustrate my sales?" Watsilah said "I heard the Rasul of Allah said," There should be someone to sell something unless he explains what is in the stuff and people who know disability items that must be told about it. "

Thanks To: M.Suyanto

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Business Ethics: Keeping Our Promise

In business, a promise is a psychological contract indicating a transaction between two people, where the first person to say the second person to provide services and the provision of value for him now and will be used or not. The promise may also be a pledge or guarantee. The promise may be spoken or written as a contract. Breaking a promise not only is often regarded as moral turpitude, even illegal, too, such as contracts that are not firmly held. God recommends to keep his word in the sale and other activities. Al Maidah mentioned in paragraph 1: O ye who believe! Aqad-aqad fill it. Also mentioned in the letter of Al-Israa verse 34: And come not nigh to the orphan's property except with a better way (useful) until he reaches maturity and fulfill the promise, the promise that prompted the real accountability. Similarly, in surah Al Baqarah verse 177: It is not your faces towards east and west is a virtue, but it is actually good faith in Allah, days later, the angels, the books, the Prophets and gives his beloved property to relatives, orphans, the poor, the traveler (who needed help) and those who beg and (liberating) slave, founded the prayer, and give to charity and the people who kept his word when he promised and those who are patient in hardship and suffering and in the war. They are the ones who are true (faith) and they are the ones who fear Allah.

In business s.a.w. Rasulullah always keep your promises, both before the Prophet and after the Prophet. Before becoming a prophet, he never deal with Abdullah Ibn Abdul Hamzah. Abdullah Ibn Abdul-Hamza said: "I've bought something from the Prophet before he received his prophetic task and since there are still matters to him, so I'm promising to take him, but I forgot. When recalled three days later, akupun go to these places and find the Prophet was still there. "Prophet said:" You have made me nervous, I'm here waiting for you "(Abu Dawud). Of the incident shows how the Rasul of Allah keep your promises. Although the duration of three days, he kept waiting and still keep their promises. After waiting for people who come the Prophet was not angry, but was pleased that the Prophet had been cured of unrest with the awaited arrival of such people.

Thanks To: M.Suyanto

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Doing Wealth Accumulation and Hoarding (1)

Hoarded wealth, which includes also the accumulation of goods and wait for high prices and then sell the highest price is not desired by God and His Rasul. God also forbids to accumulate wealth. In the letter Al Humazah 1-3: "Woe to every slanderer more detractors. That collect treasure and count counted. He thinks that his wealth could mengekalkannya ". Similarly, in a letter of At-Tauba 34-35: "And those who keep gold and silver and not menafkahkannya in the way of Allah, then give them tahukanlah (that they will have) a painful doom. On the day of the silver gold heated in Hell Fire, then burned with their forehead, stomach and back them, 'This is the treasure that ye buried bendamu for yourself, so taste it (because of) what you save it."

Relates to accumulate wealth, he said, "O Abu Dzar, do you know the mountain of Uhud?" Abu Dzar look at the sun from noon time remaining, and he felt that the Prophet wanted to send him on his purposes. Then he said, "Yes." He said, "I do not like it when I have the gold of the mountain of Uhud that I spent all but the remaining three dinars." (Bukhari). And in another narration he said, "Even if I have the gold of Mount Uhud, it does not make me happy until the third period tonight as I still have the gold but I'll keep looking for I used to pay debt."

Rasulullah S.A.W. never liked to hoard wealth. If Mount Uhud turned into gold, so it's not like he reached a period of one night or three nights while he still had a dinar or three dinars. However, he will continue to look for people who have the right to accept or to his infakkan to people who have the right, and will be distributed to the servants of God. Rasulullah S.A.W. is a very berzuhud in worldly affairs with the highest degree. He s.a.w. He said, "People are a lot of wealth is the reward, but at least people who say kadza wa kadza." (Bukhari).

It means people who treasure a lot, they are the least rewarded akhiratnya. Except, for those who distribute his wealth to the servants of God who is on either side and very few of them leave from it. Rasulullah when dead, he did not leave a coin or even a single dinar. Nor did leave a legacy of the slave men and women, and also did not leave anything at all except that he baghal animal is white and a sword, and a plot of land that made him alms.

Goods savings (al-kanzu) is anything that is collected each other, be it in the bowels of the earth or above, in the house or that can be spent or the like. So, people who hoard their wealth and keep it and not out Zakah, then they will be punished with such property. This is very unfair, because the real people who love something and more than mengutamakannya obedient to God, then it will be punished ornag with something he loved.

Thanks to: MSuyanto

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Finding Treasure (2)

Another goal is to find assets for the benefit of himself. Self-interest can be needs to keep his honor and worship as well as supporters. Rasulullah S.A.W. advocated for the property to maintain his honor. Rasulullah S.A.W. He said: It's one of you go with the rope (try to) and then came back with a bundle of firewood on his back and then sell it and with that fuelwood Almighty God will preserve the honor of himself, it is far better than he was begging to others, whether they give or not (Bukhari). Whereas for worship and its supporters is to be able to perform the pilgrimage, to study, pay zakat, infaq, sodaqoh and so on.

Allah and His Rasul recommend to use the property as well as for others. Surat Al-Baqarah verse 215: They ask you about what they spend. Answer: Whatever ye spend that wealth should be given to the mother-father, the relatives, orphans, poor people and people who are on the way. "And whatever good you made, surely, Allah is know. In surat Al-Hadid verse 18: "Those who give alms, both men and women and loan to Allah a good loan, undoubtedly will be doubled (the payment) to them and for their reward." Rasul of Allah also carried out the orders of Allah and invites her friend. Ra of Abu Qatada, he said: "We went along with the Rasul of Allah. in the year (the war) Hunayn. When the Prophet. give me armor. Armor was later sold, then bought a garden from Bani Salamah. Property's garden first I collected as a capital of Islam "(Bukhari). Abdullah bin 'Umar, he said: "The Prophet Never send silk or silk clothes to Umar mixture, and then he saw the clothes worn by Umar. Word of him, "Truly I send it to the clothes, not for you to wear. Who will use it are those who are not lucky for him. I sent you is that you can take advantage of it, namely that you sell "(Bukhari). Similarly, from Ibn `Umar, he said:" We have been accompanying the Prophet. In a journey. I ride a young camel that had belonged to Umar driven, so the camel was my tire. He came forward crowd, Umar and dragged away (back to back). Then he went anyway, Umar was chased and dragged him (also back) Hence, in Umar, "Sell your camel to me." Umar A, "Camel's for you, O Rasul of Allah!" Word of him, "Sell me!" The sale of Umar to the Rasul of Allah Then the Prophet. He said, "Camel's for you, O, Abdullah ibn Umar! You can do what you want with the camel. "(Bukhari).

The main purpose in seeking the treasure is to seek pleasure of Allah. The trick is to spend his street to find his keridhan. That way we will be rewarded fairly and including those who are lucky. Surat Al-Baqarah 272: And do not spend anything but because seeking pleasure of Allah. And whatever good fortune you spend, surely you will be given a reward by being quite a bit you will not be persecuted (harmed).

Thanks for :MSuyanto

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Finding Treasure (1)

Al Maal (property) in Arabic means gold, silver and cattle. Ibn al-Athir said: "Al-Maal (property) in the beginning is what you have each made of gold and silver, then used to show every thing that acquired and possessed of objects. And the word most used maal on Arab nations to show camel because it is the most of their possessions. "According to Al Kramly, malls (property) in the beginning indicate" ground ", then change to" plant ", and" all what is seems on it "and then" animal ", then" every thing owned ". And in the tamaddun civilization and means "gold and silver" or paper that is money, regardless of its form. Meanwhile, Islamic terminology, al Maal is anything that has value and should be utilized and acquired ownership in a manner consistent sharia.

Can lead to good fortune and vice versa can be made ugliness. Hassan sings: "Al-maalu tazri bi-Aqwaamin dzawii hasabin wa qad tusawwidu ghaira al_Sayyidi al Maal (Treasury can make a low of-the honorable and able to lift masters degree is not hosting). The purpose of man's search for another property to meet the nature and passions, self sufficient and families, helping the community and get the pleasure of Allah.

Finding the treasure is human nature since created, but in fulfilling his desire to be controlled by sharia limits and using appropriate ways of sharia. In the letter Ali Imran, verse 14: "be nice to (view) human love for what dingini, namely women, children, property that many of the types of gold, silver, horses, cattle and rice fields fields. This is the pleasure of life on earth and Allah is a fine return (Paradise). "It was a beautiful property, flavor and fun, so many people want to hunt him down, though only up to the permitted limit, but according to Al-Ghazali, so accustomed to love property making it difficult to part with it. Such actions can be absorbed in his soul, that can sometimes overcome the feeling that was once sacred becomes less pure, formerly well be less good. Even that was formerly permitted to be unlawful, because of habit.

Similarly Rasulullah S.A.W.  He said: "If someone's already had two valleys of gold, he would seek a third in addition to the two existing valley's" (Bukhari and Muslim). Al-Ghazali gives us no guidance for greedy and greedy for wealth. First, should get used to living in a state of being, simple, and moderation, moderation in the shop and away from luxury. Second, let's convince someone firmly convinced that the prescribed rizki for him would be achieved and secured. Third, it should be realized by doing qana'ah (accept what is, still trying to improve her lot) will get the glory. Fourth, should remember the Prophet and Waliullah, who lived simply and patiently suffer shortages. Fifth, should realize that the treasure could cause harm if not managed according to the guidance of Allah and His Rasul. By following the guidelines given Al-Ghazali, hopefully we can attempt qana'ah nature, accept with what our side, but keep trying to improve our lives, remain patient and trust in God, so that we become successful in finding property.

Thanks For: MSuyanto

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Position Determination Based on competitors

Competitors by positioning the product as the best positioned than its competitors. Positioning is a communication strategy. Millions of products or brands on the market tumbled, then to enter the customer's mind is not easy. The only way is to find a gap to put the position of competitors. Thus we have to move a new idea or new product into the minds of different customers with a product or brand competitors.

Columbus says that "the Earth is round", but the general public say that "the Earth is flat". One of the many convincing arguments is the fact that the first time fishing in the sea watching the top of the mast was approaching. After seeing the top of the pole, then see the screen and finally saw the boat in full. This simple observation proves itself more effective than blind mathematical logic to solve the problem, including improving the competitive strategy. Nevertheless there are four things we need to consider in finding loopholes in the minds of customers.

First, to convey the message to the customer's mind should be relate and make sense. Three wheels make positioning by competing with its ad slogan "Strong Trusted". Customers catch associated with that ad and it makes sense that the cement mortar Three Wheels is best quality and sturdy wheels to make a Top Three Brand cement in Indonesia.

Second, find the idea that the difference with the competitors. Olympic positioned itself as a furniture with a complete variety, ranging from children sets, bedroom sets, office sets, kitchen sets and set as distinguishing living with competitors. Olympic is also a furniture company with leading innovators from the design, quality and price, so that the Top Brand Olympic Indonesian furniture.

Third, have evidence that supports that make it real and believable. Garda Oto Astra Buana's insurance with "Do not Worry Be Happy" has proved that they can be trusted. During floods and bombs, Auto Guard fleet has done standby at the scene. This indicates that the Garda Oto customer care to customers at the time of trouble, so customers are not concerned with the Garda Oto.

Fourth, communicating the product or brand differences we have compared to competitors. Philips lighting products with its tagline "Frankly Philips light on", later changed to "Sense and simplicity", to produce a good communication in the minds of consumers as a quality lamp that eventually became Top Brand lamps in Indonesia.

Thanks to: MSuyanto and AMIKOM

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Brand Building Strategies (3)

Brand building strategy can be to rely on brand equity. Brand equity based on the consumer perspective is a recognition of the brand's consumer and store in their memory and their associations that support the brand, strong and unique. Brand equity based on the consumer perspective of brand awareness and brand image.

Brand awareness is the brand's ability to appear in consumers' minds when they're thinking about a particular product and how easy it is to name revealed. Brand awareness is the basic dimensions of brand equity. A brand does not have the equity to the consumer aware of the brand. New brand should be able to achieve brand awareness and maintain brand awareness should be done all brands. The level of brand awareness to brand known as awareness and recall tend to be shallow brand as a deeper awareness. For in Indonesia, if we consider the brand of toothpaste that can quickly arise in our heads then Pepsodent will appear first, followed by new Ciptadent, Close-Up and others. Whereas if we think the mosquito, then the Baygon will appear first, followed by three new wheels and others.

Brand image is a kind of association that emerged in the minds of consumers when considering a particular brand. These associations can arise in the form of a particular image or idea associated with a brand. This association can dikonseptualkan by type, support, strength and uniqueness. Type of brand associations include the attributes, benefits and attitudes. Attribute consists of attributes associated with products such as design, color, size and attributes that are not associated with the product, such as price, user and usage imagery. While the benefits include the benefits of a functional, symbolic benefits and benefits based on experience. Bodrex associated as the drug is safe and rapid healing. Komix associated as a cough medicine that can be drunk directly with the advertising slogan "Tante Fe batuk, diglek aja".

To enhance brand equity through an election conducted brand names or logos are good. The most common effort made through marketing programs and marketing communications in order to create an association that supports, strong and unique in the consumer's mind between the brand and the attributes or benefits. High quality products and present the potential value of having a high brand equity business needs effective marketing communications and consistently to build and maintain brand equity. Tea Sosro expressed as one of the biggest brands in Indonesia, actually no more than water given sugar tea. However this brand has great brand equity for the promotion pemasarnya continuously.

Thanks to: MSuyanto

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Brand Building Strategies (2)

Real marketing strategies brand building strategy in the consumer's mind. If we have the ability to build a brand, it means we have a strong marketing program. Another strategy to build brands is to empower brand product lines. Brand product line is a strategy put in a brand name product lines related. Brand product line focuses and provides cost advantages by promoting the product line rather than each product. This strategy is effective if the company has one or more product lines, each of which contains a relationship between the items of the product. One advantage the brand's product line is the addition of product items can be introduced to empower the brand names that have been built.

Strategies that big companies use to build a brand, usually by using the company's brand. A company's brand building strategy brand identity using the company name to identify the product. Toyota, Panasonic, Polytron, Sony, IBM, Intel, Motorola, Sharp, Sanyo, Toshiba, Yamaha, Honda and McDonald's use the company brand (corporate brand) to advertise its products. Good Honda ads Mega Pro 1600 and continue highlighting Karisma Honda brand as a corporate brand.

Kijang and Avanza success as Top Brand Indonesia, one of them because of that it uses the Toyota brand. Toyota to build brands is not only a company that menjualmobil, but the company that offers a Total Ownership Experience, ranging from dealers to contact customers after sales service is optimal. Toyota Kijang with the image that the vehicle is durable and easy to maintain and relatively high prices purnajualnya compared with competitive brands make a strong brand in the minds of consumers. Toyota Avanza, using Toyota's corporate brand has been trusted around the world who have superior products, services satisfactorily high resale to make its brand into Top Brand Indonesia. Panasonic with AC and a washing machine also became Top Brands Indonesia, both use the company's brand. Polytron with audio, which provides electronic product images are relatively inexpensive, but quality in Indonesia. Similarly, Sharp and Toshiba with television and refrigerator, all of which use the company's brand strategy to achieve excellence.

Thanks to: MSuyanto

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Brand Building Strategies (1)

Each company should develop their own policies regarding the brand of eye products in the same line. Brand is a combination of names, words, symbols or designs that give the identity of the product. As discussed above, that the advertised product but not the brand. Brand economic role if the brand is mass produced, so achieving economies of scale and a successful brand can hamper the memeperkenalkan competitors who want the same brand. Brand also has a strategic role with a difference between the brands offered by the company with its competitors brand. From the consumer perspective, a trusted brand is a guarantee of consistency of performance of a product and provide consumers the benefits sought when buying a particular product or brand. Brand also is a promise to consumers that by just saying his name, comes the hope that the brand will provide the best quality, comfort, status and other considerations when consumers make a purchase.

Brand consists of private brands (private brand / store brand / distributor of brand / private label), brand-specific / individual (specific / individual brand), brand lines / families (line / family brand), brand companies (corporate brand), brand combination (cobination brand). Private brand is a brand-sponsored by the distributor, for example on large traders and retailers. Alfa pulled out of sugar with the supermarket brands but do not have the sugar factory, the Alpha uses the private brand of sugar distributor permission. Allows private brand wholesalers or retailers provide lower prices and allow for higher profit. Bahakan many overseas companies ranging from clothing in upscale real Indonesian production, but given the brand overseas. Similarly, Indonesian-made shoes, branded ordering from abroad. Although made in Indonesia, but with foreign brands were able to sell a good price. Because the sale was not a product but the brand.
Another strategy is to build a brand with a specific brand which is a strategy to provide the brand name of a specific product. Unilever uses this strategy, for example Ax for brand deodorant, for Blue Band margarine, Domestos for mosquito, for Omo detergent, Pepsodent toothpaste and for for Sunsilk shampoo. Similarly, P & G, for Camay soap brands, for Crest toothpaste, Duracell batteries, Gillette for razors, Head & Shoulders for shampoo and Pampers for diapers.

Thanks to : Mohammad Suyanto

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Position Determination Based on Benefit

Benefits by positioning the product is positioned as a leader in a particular benefit. Benefits include symbolic benefits, functional benefits and benefits based on experience. Successful positioning requires communication strategies that can draw attention to one customer's needs, whether symbolic, functional and experimental.

Positioning is based on the benefits of symbolic positioning using attraction for someone to have the desire to possess objects of successful people. Symbolic benefits still apply in Indonesia, Mercy cars, BMW and Volvo mostly found in Indonesia, even Jaguar and Ferrari began to be found in the metropolis. Conversely, if the Kuala Lumpur, Malaysia which we find only the Proton or Perodua cars, very few cars as we temuai Mercy, BMW and Volvo. "Consumers who buy an expensive car to show success in a career. By buying an expensive car, which they obtained success can be seen by others "said one customer Mercy. Though really just a false success, but in Indonesia this sibol benefits many are still chasing him. BMW uses the slogan "The Ultimate Driving Machine".

Positioning is based on the functional benefits on the basis of positioning the functional benefits of these products. Bimoli cooking oil using functional benefits by using "cooking oil with the best quality with the content of omega-9". Benefits of omega 9 is said to reduce the risk of coronary heart disease and the relative heat resistance. Similarly ProXL using functional positioning based on the slogan "Not Just Talk".

Positioning based on experimental determination of benefits based on the position in the customer experience using the product both appearance and comfort. Viva face powder using experimental based positioning. With the slogan "suitable for tropical skin". Most use Viva mother and brother because they use it. Youth group woke up not only alone but because of their compatibility with the skin or the convenience to use it. Viva is a local brand that could last more than 45 years of the onslaught of global brands with a wider variety of sharp competition. Viva remains the Top Brand of Indonesia to face powder category.

Thanks to : Mohammad Suyanto

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DETERMINATION OF ATTRIBUTES BASED ON POSITION

Positioning is positioned according to product attributes based on attributes or characteristics, such as symbols, symbol, size, color, location, position and so on. Positioning based on this attribute will work well if the attribute is associated with the consequences of these attributes for the customer and the consequential personal value in strengthening the product in customer's mind. Promagtermasuk examples of successful use by positioning attributes. Selected for the fasting month of imaging products that are touching the hearts of Muslims.

Consequences are what customers expect to benefit or loss when consuming these products. Status, comfort, performance, safety and resale value high is positive consequences (benefits) for vehicles, instead of damage, fault repair and lower selling prices are negative consequences (losses) which avoided the consumer.

Personal values is a belief held by someone who is related to what is important in life. This value is closely related to the statement or behavior that people do in life. Product attributes and consequences are not just obtained, but rather as a consequence of receiving a statement or positioning. Every act of consumption is valued as an effort to receive a statement at-positioning-kan.Oleh because of the perception that customers, affect the value attribute dankonsekuensinya.

Shar-e cards are positioned itself in the minds of consumers as a debit card on sharia principles berdasarka widespread in Indonesia, because it can be obtained at any post office with only Rp.125.000, - using the slogan "The easy way to share the results". Similarly conducted by Promag. In his Promag posisioning displays the figure of a devout Muslim. This figure is played by Matthew Mizwar is known as the celebrities who are religious. Packaging Promag selected yangidentik green with Islam. Finally make Promag as a market leader with a market share of about 80%.

Thanks to : Mohammad Suyanto

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