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Step two, set a strategic goal. Once we understand the critical importance in eBay, which is gross merchandise sales (GMS), Average sales price (ASP), Conversion Rate (CR) and Margin, then we can set a strategic goal. The best strategic objectives involve specific targets and time frames for each of the critical things that are important. For example, we may have a relatively objective, such as improving the GMS 10% every year or an absolute goal, for example, to build businesses millions of dollars each year in the GMS. In addition to GMS objectives, there is also a margin goals, objectives Average sales price (ASP), and goal conversion rate (CR). However, usually the main goal is the goal of GMS and margin goals. Destination Average sales price (ASP) and destination Conversion rate (CR) is usually calculated to support the goals and objectives of GMS Mar-gin.
If we have a time frame associated with strategic goals, then we can create sub-goals with shorter durations make it easier to manage. For example, the first quarter, increasing the GMS from $ 10,000 to $ 15,000 per month. GMS second quarter increased from $ 15,000 to $ 20,000 per month. Third quarter, increasing from $ 20,000 GMS $ 25,000 a month. Fourth quarter, increasing from $ 25,000 GMS $ 30,000 a month.
From that we can lower your quarterly goals into monthly goals, such as in the first quarter, the first month's goal to increase GMS from $ 10,000 to $ 11,500. GMS second month increase from $ 11,500 to $ 13,000. The third month increase of $ 13,000 GMS becomes $ 15,000. Can also be downgraded again in the newspaper, for example, for the first month $ 10.000:30 obtained $ 333 sales per day, second month ($ 11.500:30) obtained $ 383 per day until the fourth month onwards. To realize its strategic objectives, we must work hard, using the experience and remain persistent. Sometimes we do not always move forward, but backward and one step forward two steps. For example, if we want a new category to expand our business, we take one or two months for testing one category or two or even three new categories before finding a new category in accordance with our business. This will be good, if supported by a marketing mix strategy 5P, namely Product, Price, Place, and Promotion by increasing performance, providing an overall report, price / Productions' report, report market place and promotion report. However, 5P framework is not a very powerful weapon that can instantly make strategic goal is reached, but must begin by designing a clear strategic objectives and to consider each of P, then will help to achieve the strategic goals we have set previously.
If we have a time frame associated with strategic goals, then we can create sub-goals with shorter durations make it easier to manage. For example, the first quarter, increasing the GMS from $ 10,000 to $ 15,000 per month. GMS second quarter increased from $ 15,000 to $ 20,000 per month. Third quarter, increasing from $ 20,000 GMS $ 25,000 a month. Fourth quarter, increasing from $ 25,000 GMS $ 30,000 a month.
From that we can lower your quarterly goals into monthly goals, such as in the first quarter, the first month's goal to increase GMS from $ 10,000 to $ 11,500. GMS second month increase from $ 11,500 to $ 13,000. The third month increase of $ 13,000 GMS becomes $ 15,000. Can also be downgraded again in the newspaper, for example, for the first month $ 10.000:30 obtained $ 333 sales per day, second month ($ 11.500:30) obtained $ 383 per day until the fourth month onwards. To realize its strategic objectives, we must work hard, using the experience and remain persistent. Sometimes we do not always move forward, but backward and one step forward two steps. For example, if we want a new category to expand our business, we take one or two months for testing one category or two or even three new categories before finding a new category in accordance with our business. This will be good, if supported by a marketing mix strategy 5P, namely Product, Price, Place, and Promotion by increasing performance, providing an overall report, price / Productions' report, report market place and promotion report. However, 5P framework is not a very powerful weapon that can instantly make strategic goal is reached, but must begin by designing a clear strategic objectives and to consider each of P, then will help to achieve the strategic goals we have set previously.
Thanks to: Mohammad Suyanto
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