The strategy is to stay alive

According Webter's New World Dictionary, the definition of strategy is the science of planning and determining the direction of military operations large scale. Strategy is how to move troops into the most advantageous position prior to actual combat with the enemy.

Meanwhile, Jack Trout, in his book Trout On Stategy, the core of the strategy is to survive, perception, being different, competition, specialization, simplicity, leadership and realitas.Menggunakan good strategy is how to survive in a competitive world. The key to success is to understand the basics of business. Basic bisnisyang number one is to design and maintain a clear and focused strategy. "We've long been a very successful company, but success could be the worst enemy. We want to be careful that we're not too confident. Some people use the word arrogant. In circumstances such as our success, we do not want to feel satisfied. We want to approach every day with a healthy dissatisfaction with the status quo, "said Arnold Langbo, CEO of Kellogg Company. 

Thanks to: Mohammad Suyanto

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