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Positioning is positioned according to product attributes based on attributes or characteristics, such as symbols, symbol, size, color, location, position and so on. Positioning based on this attribute will work well if the attribute is associated with the consequences of these attributes for the customer and the consequential personal value in strengthening the product in customer's mind. Promagtermasuk examples of successful use by positioning attributes. Selected for the fasting month of imaging products that are touching the hearts of Muslims.
Consequences are what customers expect to benefit or loss when consuming these products. Status, comfort, performance, safety and resale value high is positive consequences (benefits) for vehicles, instead of damage, fault repair and lower selling prices are negative consequences (losses) which avoided the consumer.
Personal values is a belief held by someone who is related to what is important in life. This value is closely related to the statement or behavior that people do in life. Product attributes and consequences are not just obtained, but rather as a consequence of receiving a statement or positioning. Every act of consumption is valued as an effort to receive a statement at-positioning-kan.Oleh because of the perception that customers, affect the value attribute dankonsekuensinya.
Shar-e cards are positioned itself in the minds of consumers as a debit card on sharia principles berdasarka widespread in Indonesia, because it can be obtained at any post office with only Rp.125.000, - using the slogan "The easy way to share the results". Similarly conducted by Promag. In his Promag posisioning displays the figure of a devout Muslim. This figure is played by Matthew Mizwar is known as the celebrities who are religious. Packaging Promag selected yangidentik green with Islam. Finally make Promag as a market leader with a market share of about 80%.
Shar-e cards are positioned itself in the minds of consumers as a debit card on sharia principles berdasarka widespread in Indonesia, because it can be obtained at any post office with only Rp.125.000, - using the slogan "The easy way to share the results". Similarly conducted by Promag. In his Promag posisioning displays the figure of a devout Muslim. This figure is played by Matthew Mizwar is known as the celebrities who are religious. Packaging Promag selected yangidentik green with Islam. Finally make Promag as a market leader with a market share of about 80%.
Thanks to : Mohammad Suyanto
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