Saturday, August 13, 2011

2 ways to eliminate the competition - it's easy!

All companies face competition - these other companies, products or services that threaten to bring our customers and prospects. Discover two ways to beat your competitors every time infallible, so get customers and win!

Elimination of competition is the best way to increase your chances of success in business. I do not take literally the feeling of doing something "bad" for them.

When I say eliminate, I mean ... shown in its sole discretion, to introduce their product or service category. Ensure that customers think of your company, product or service, when considering a purchase. This will give your company, rather than competition, making the sale.

This means that if you sell widgets, you want your customers to think only the widget when you are considering buying widgets. It 'pretty easy to do, if the company is not competitive field.

But I think there are all types of businesses that sell what they sell, or meet the same consumer or business needs you.

As you can see your potential customers think - and only buy from you - and all those other companies?

Answer: a deep knowledge of their competitors, then do one of two things:

(1) I am looking for position in the class, you can actually.

What distinguishes it from other companies, and the trained eyes of your potential customer needs.

This usually requires finding a niche focus or find a specific product or a service function or benefit that is valuable to your customers, competitors, or you can not say that you are promoting.

This will take you to your class, and eliminate competition. No one is exactly what you do. Or how you do.

(2) Moving in competition opitors collaboration. "

What the hell is a "co-opitor?" And "competitor to become a partner, or the ability to cooperate. If companies or individuals with whom you can collaborate with the idea of ​​referring business to each other?

For example. A wellness coach Weight Watchers clinic or spa or massage therapist can socio All these players are selling better health and wellness, but can also be positioned as complementary services.

Or say you're a web designer, and you decide to focus on small and medium enterprises (a niche). You can create a partnership with another website designer who decided to focus on large companies.

If you are not ready to take a business trip to meet identified your niche and business arising out of your niche with your partner, you both win.

Collaborating with other companies in a certain way, to identify niche markets, serving the area or the size or type of customers served.

And you can partner with companies in different categories to meet a similar need for customers to agree to work together to help each other to win customers.

There is no work there, who can not effectively use the second of these strategies have reduced competition. Therefore, to understand what strategy is appropriate for your business and give priority to the elimination of competition this year.

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1 comments:

Belajar Komputer said...

nice post friend

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