The strategy is to stay alive

According Webter's New World Dictionary, the definition of strategy is the science of planning and determining the direction of military operations large scale. Strategy is how to move troops into the most advantageous position prior to actual combat with the enemy. Meanwhile, Jack Trout, in his book Trout On Stategy, the core of the strategy is to survive, perception, being different, competition, specialization, simplicity, leadership and realitas.Menggunakan good strategy is how to survive in a competitive world. The key to success is to understand the basics of business. Basic bisnisyang number one is to design and maintain a clear and focused strategy. "We've long been a very successful company, but success could be the worst enemy....

Read more »

Learning From Failures of Abraham Lincoln

Abraham Lincoln was born to a peasant family in rural Kentucky in 1809. When 5-year-old helps his father cast a watermelon seed on his land. Not long after the watermelon seed was taken out of water, he cried. "Do not cry dear, we're doing again. Do not perdulikan any difficulties, we must not give up. We must try to succeed, it's soul to be possessed of a pioneer "said his father. Abraham Lincoln grew up in a difficult environment, forced to quit school when the new master the 26 letters and 10 digits. "Good-bye teacher!. I actually still want to learn more "he told his teacher. He should follow his parents moved house. "This land is not is not ours anymore, we are forced to move" his father said. When she was nine years old, her mother...

Read more »

Transaction Intermediary Strategi (2)

Step two, set a strategic goal. Once we understand the critical importance in eBay, which is gross merchandise sales (GMS), Average sales price (ASP), Conversion Rate (CR) and Margin, then we can set a strategic goal. The best strategic objectives involve specific targets and time frames for each of the critical things that are important. For example, we may have a relatively objective, such as improving the GMS 10% every year or an absolute goal, for example, to build businesses millions of dollars each year in the GMS. In addition to GMS objectives, there is also a margin goals, objectives Average sales price (ASP), and goal conversion rate (CR). However, usually the main goal is the goal of GMS and margin goals. Destination Average sales...

Read more »

Transaction Intermediary Strategi (1)

Transaction Intermediary Strategi is strategy internet usage to the purchase process. This strategy includes the process of end-to-end from the search, comparison, selection and game online. eBay and Microsoft Expedia is a company that uses this strategy. eBay is an auction on the internet before, but now a variety of products sold. Even some of the facilities are added, such as PayPal, which allows individuals or companies to pay online. Facility that enables Skype voice and video communication for free between the users who use Skype software. Shopping.com as a facility that lets users compare prices in the shop. Rent.com is a facility serving the rental apartments in the United States and crossed into another country. Clasified Online is...

Read more »

Starting Business Of Education (2)

Pierre Omidyar started the business with a computer science degree. He is interested in the development of different technologies for consumer products, and he loved the idea that would take the concept in every way through product delivery to consumers, showing their reactions and then modify it. Internet gives you a place to do it, because you can publish quickly the software, you can get a reaction from your customers quickly and Andapun know if a mistake is fast. He thinks, how the auction in Paris, the participants do not have to go to Paris, but quite at home or at their office. Finally Omidyar founded the company in the Internet auction with the name eBay in 1995. Prior to Omidyar founded eBay eSharp founded with her friend,...

Read more »

Starting Business Of Education (1)

Many who complain, that to open a business has no chance. This is a classic complaint that we can not hear anymore. In fact to start a business we can do a variety of ways, one with the education we have. Jerry Yang and David Filo, Yahoo founders started the business by using his education. They are students at Stanford University. Yahoo starts from the back of this parking lot is now growing rapidly. Jerry Yang and David Filo started the business from small and simple things. Jerry Yang Yahoo illustrates that the discovery is "an accident" when he and Filo finish his thesis. Yang and Filo started Yahoo as they are sitting on the bench college, before they finish college. They started doing business with a website listing some of their favorite...

Read more »

Starting a Business From Work (2)

From his job as a technical guru SMK Negeri 3 Ciamis, Mr. Tatang Handapherang Marta from Village, District Handapherang, Ciamis regency, West Java to start a business making wood waste of various kinds of souvenirs. Waste from mahogany, pine, rosewood to be a coconut trunk watch boxes, sticks, small flower vase, wall clock shaped like a watch, a jar, place matches, bowls, ladle the soup until the pencil desk. He just wants to waste wood that had been treated less well still, can be more useful. At first Mr. Tatang started this business by ditertatawakan surrounding communities and fellow teachers. Even thought the contribution beggar when Mr. Tatang find the remains of wood from the factory to factory, and gazing at me quizzically, and was...

Read more »

Starting a Business From Work (1)

Apart from the education that you live, you can start a business from the work you have done. Reuben Mattus started the business from a job as a child. He arrived in the United States from Poland in 1921. When it was 8 years old and with his mother who was a widow. To make money, mother Mattus sold lemon ice from a squeezed lemon and Mattus help. In 1932, he founded the company Senator Frozen Products in the Bronx and in the late 1950s to build an ice cream persusahaan Ciro's being marketed through grocery stores and liquor stores. Then he had the idea to enter into supermarkets, but supermarkets are not asking for incentives can be met by Ciro.s. Mattus not easily discouraged, he kemudia create a luxury brand of ice cream made from real fruit,...

Read more »

Business Ethics: Sale and Purchase of Halal

God justifies the sale and forbidden usury. In surat Al-Baqarah verse 275: The people who eat (take) usury can not stand but as stands the devil possessed people because (pressure) psychosis. Their situation is such that, is because they say (think), actual trading is like usury, but Allah has justifies the sale and purchase and forbids usury. The people who have to ban him from his Lord, and continue to stop (from taking usury), then for him what he had taken first (to judge), and business (up) to God. People who repeat (taking usury), then it is the inhabitants of hell, they will abide therein. Rasulullah S.A.W. recommend the lawful sale and as far as possible to avoid the syubhat, let alone the unlawful. Once upon a time the Prophet s.a.w....

Read more »

Business Ethics: Implementing Honesty

A good trader can implement honesty, based on the desire for others to find the good and happiness. God recommends to carry out honesty. In surat Al-Anfal verse 58: And if ye fear (of) the betrayal of a group, then return to their agreements with the honest way. Allah loves not those who defected. Similarly, in surah Al Baqarah verse 282: If the borrower is not strong or weak reason (it) or he himself could not mengimlakkan, then let his guardian mengimlakkan honestly. From Abu Sa'eed al Khudri ra, Rasulullah SAW said: Merchants are honest and trustworthy belonged to the prophets, the sincere and the martyrs (Tirmidhi, Darimi and Daraqutni). From Ibn Umar RA, he said, "Allah's Rasulullah was asked about whether the business is best? "He...

Read more »

Business Ethics: Keeping Our Promise

In business, a promise is a psychological contract indicating a transaction between two people, where the first person to say the second person to provide services and the provision of value for him now and will be used or not. The promise may also be a pledge or guarantee. The promise may be spoken or written as a contract. Breaking a promise not only is often regarded as moral turpitude, even illegal, too, such as contracts that are not firmly held. God recommends to keep his word in the sale and other activities. Al Maidah mentioned in paragraph 1: O ye who believe! Aqad-aqad fill it. Also mentioned in the letter of Al-Israa verse 34: And come not nigh to the orphan's property except with a better way (useful) until he reaches maturity and...

Read more »

Doing Wealth Accumulation and Hoarding (1)

Hoarded wealth, which includes also the accumulation of goods and wait for high prices and then sell the highest price is not desired by God and His Rasul. God also forbids to accumulate wealth. In the letter Al Humazah 1-3: "Woe to every slanderer more detractors. That collect treasure and count counted. He thinks that his wealth could mengekalkannya ". Similarly, in a letter of At-Tauba 34-35: "And those who keep gold and silver and not menafkahkannya in the way of Allah, then give them tahukanlah (that they will have) a painful doom. On the day of the silver gold heated in Hell Fire, then burned with their forehead, stomach and back them, 'This is the treasure that ye buried bendamu for yourself, so taste it (because of) what you save it."...

Read more »

Finding Treasure (2)

Another goal is to find assets for the benefit of himself. Self-interest can be needs to keep his honor and worship as well as supporters. Rasulullah S.A.W. advocated for the property to maintain his honor. Rasulullah S.A.W. He said: It's one of you go with the rope (try to) and then came back with a bundle of firewood on his back and then sell it and with that fuelwood Almighty God will preserve the honor of himself, it is far better than he was begging to others, whether they give or not (Bukhari). Whereas for worship and its supporters is to be able to perform the pilgrimage, to study, pay zakat, infaq, sodaqoh and so on. Allah and His Rasul recommend to use the property as well as for others. Surat Al-Baqarah verse 215: They ask you...

Read more »

Finding Treasure (1)

Al Maal (property) in Arabic means gold, silver and cattle. Ibn al-Athir said: "Al-Maal (property) in the beginning is what you have each made of gold and silver, then used to show every thing that acquired and possessed of objects. And the word most used maal on Arab nations to show camel because it is the most of their possessions. "According to Al Kramly, malls (property) in the beginning indicate" ground ", then change to" plant ", and" all what is seems on it "and then" animal ", then" every thing owned ". And in the tamaddun civilization and means "gold and silver" or paper that is money, regardless of its form. Meanwhile, Islamic terminology, al Maal is anything that has value and should be utilized and acquired ownership in a manner...

Read more »

Position Determination Based on competitors

Competitors by positioning the product as the best positioned than its competitors. Positioning is a communication strategy. Millions of products or brands on the market tumbled, then to enter the customer's mind is not easy. The only way is to find a gap to put the position of competitors. Thus we have to move a new idea or new product into the minds of different customers with a product or brand competitors. Columbus says that "the Earth is round", but the general public say that "the Earth is flat". One of the many convincing arguments is the fact that the first time fishing in the sea watching the top of the mast was approaching. After seeing the top of the pole, then see the screen and finally saw the boat in full. This simple observation...

Read more »

Brand Building Strategies (3)

Brand building strategy can be to rely on brand equity. Brand equity based on the consumer perspective is a recognition of the brand's consumer and store in their memory and their associations that support the brand, strong and unique. Brand equity based on the consumer perspective of brand awareness and brand image. Brand awareness is the brand's ability to appear in consumers' minds when they're thinking about a particular product and how easy it is to name revealed. Brand awareness is the basic dimensions of brand equity. A brand does not have the equity to the consumer aware of the brand. New brand should be able to achieve brand awareness and maintain brand awareness should be done all brands. The level of brand awareness to brand known...

Read more »

Brand Building Strategies (2)

Real marketing strategies brand building strategy in the consumer's mind. If we have the ability to build a brand, it means we have a strong marketing program. Another strategy to build brands is to empower brand product lines. Brand product line is a strategy put in a brand name product lines related. Brand product line focuses and provides cost advantages by promoting the product line rather than each product. This strategy is effective if the company has one or more product lines, each of which contains a relationship between the items of the product. One advantage the brand's product line is the addition of product items can be introduced to empower the brand names that have been built. Strategies that big companies use to build a brand,...

Read more »

Brand Building Strategies (1)

Each company should develop their own policies regarding the brand of eye products in the same line. Brand is a combination of names, words, symbols or designs that give the identity of the product. As discussed above, that the advertised product but not the brand. Brand economic role if the brand is mass produced, so achieving economies of scale and a successful brand can hamper the memeperkenalkan competitors who want the same brand. Brand also has a strategic role with a difference between the brands offered by the company with its competitors brand. From the consumer perspective, a trusted brand is a guarantee of consistency of performance of a product and provide consumers the benefits sought when buying a particular product or brand....

Read more »

Position Determination Based on Benefit

Benefits by positioning the product is positioned as a leader in a particular benefit. Benefits include symbolic benefits, functional benefits and benefits based on experience. Successful positioning requires communication strategies that can draw attention to one customer's needs, whether symbolic, functional and experimental. Positioning is based on the benefits of symbolic positioning using attraction for someone to have the desire to possess objects of successful people. Symbolic benefits still apply in Indonesia, Mercy cars, BMW and Volvo mostly found in Indonesia, even Jaguar and Ferrari began to be found in the metropolis. Conversely, if the Kuala Lumpur, Malaysia which we find only the Proton or Perodua cars, very few cars as we temuai...

Read more »

DETERMINATION OF ATTRIBUTES BASED ON POSITION

Positioning is positioned according to product attributes based on attributes or characteristics, such as symbols, symbol, size, color, location, position and so on. Positioning based on this attribute will work well if the attribute is associated with the consequences of these attributes for the customer and the consequential personal value in strengthening the product in customer's mind. Promagtermasuk examples of successful use by positioning attributes. Selected for the fasting month of imaging products that are touching the hearts of Muslims. Consequences are what customers expect to benefit or loss when consuming these products. Status, comfort, performance, safety and resale value high is positive consequences (benefits) for vehicles,...

Read more »