Brand Building Strategies (1)

Each company should develop their own policies regarding the brand of eye products in the same line. Brand is a combination of names, words, symbols or designs that give the identity of the product. As discussed above, that the advertised product but not the brand. Brand economic role if the brand is mass produced, so achieving economies of scale and a successful brand can hamper the memeperkenalkan competitors who want the same brand. Brand also has a strategic role with a difference between the brands offered by the company with its competitors brand. From the consumer perspective, a trusted brand is a guarantee of consistency of performance of a product and provide consumers the benefits sought when buying a particular product or brand....

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Position Determination Based on Benefit

Benefits by positioning the product is positioned as a leader in a particular benefit. Benefits include symbolic benefits, functional benefits and benefits based on experience. Successful positioning requires communication strategies that can draw attention to one customer's needs, whether symbolic, functional and experimental. Positioning is based on the benefits of symbolic positioning using attraction for someone to have the desire to possess objects of successful people. Symbolic benefits still apply in Indonesia, Mercy cars, BMW and Volvo mostly found in Indonesia, even Jaguar and Ferrari began to be found in the metropolis. Conversely, if the Kuala Lumpur, Malaysia which we find only the Proton or Perodua cars, very few cars as we temuai...

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DETERMINATION OF ATTRIBUTES BASED ON POSITION

Positioning is positioned according to product attributes based on attributes or characteristics, such as symbols, symbol, size, color, location, position and so on. Positioning based on this attribute will work well if the attribute is associated with the consequences of these attributes for the customer and the consequential personal value in strengthening the product in customer's mind. Promagtermasuk examples of successful use by positioning attributes. Selected for the fasting month of imaging products that are touching the hearts of Muslims. Consequences are what customers expect to benefit or loss when consuming these products. Status, comfort, performance, safety and resale value high is positive consequences (benefits) for vehicles,...

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