Position Determination Based on competitors

Competitors by positioning the product as the best positioned than its competitors. Positioning is a communication strategy. Millions of products or brands on the market tumbled, then to enter the customer's mind is not easy. The only way is to find a gap to put the position of competitors. Thus we have to move a new idea or new product into the minds of different customers with a product or brand competitors. Columbus says that "the Earth is round", but the general public say that "the Earth is flat". One of the many convincing arguments is the fact that the first time fishing in the sea watching the top of the mast was approaching. After seeing the top of the pole, then see the screen and finally saw the boat in full. This simple observation...

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Brand Building Strategies (3)

Brand building strategy can be to rely on brand equity. Brand equity based on the consumer perspective is a recognition of the brand's consumer and store in their memory and their associations that support the brand, strong and unique. Brand equity based on the consumer perspective of brand awareness and brand image. Brand awareness is the brand's ability to appear in consumers' minds when they're thinking about a particular product and how easy it is to name revealed. Brand awareness is the basic dimensions of brand equity. A brand does not have the equity to the consumer aware of the brand. New brand should be able to achieve brand awareness and maintain brand awareness should be done all brands. The level of brand awareness to brand known...

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Brand Building Strategies (2)

Real marketing strategies brand building strategy in the consumer's mind. If we have the ability to build a brand, it means we have a strong marketing program. Another strategy to build brands is to empower brand product lines. Brand product line is a strategy put in a brand name product lines related. Brand product line focuses and provides cost advantages by promoting the product line rather than each product. This strategy is effective if the company has one or more product lines, each of which contains a relationship between the items of the product. One advantage the brand's product line is the addition of product items can be introduced to empower the brand names that have been built. Strategies that big companies use to build a brand,...

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