
Step two, set a strategic goal. Once we understand the critical importance in eBay, which is gross merchandise sales (GMS), Average sales price (ASP), Conversion Rate (CR) and Margin, then we can set a strategic goal. The best strategic objectives involve specific targets and time frames for each of the critical things that are important. For example, we may have a relatively objective, such as improving the GMS 10% every year or an absolute goal, for example, to build businesses millions of dollars each year in the GMS. In addition to GMS objectives, there is also a margin goals, objectives Average sales price (ASP), and goal conversion rate (CR). However, usually the main goal is the goal of GMS and margin goals. Destination Average sales...