Step two, set a strategic goal. Once we understand the critical importance in eBay, which is gross merchandise sales (GMS), Average sales price (ASP), Conversion Rate (CR) and Margin, then we can set a strategic goal. The best strategic objectives involve specific targets and time frames for each of the critical things that are important. For example, we may have a relatively objective, such as improving the GMS 10% every year or an absolute goal, for example, to build businesses millions of dollars each year in the GMS. In addition to GMS objectives, there is also a margin goals, objectives Average sales price (ASP), and goal conversion rate (CR). However, usually the main goal is the goal of GMS and margin goals. Destination Average sales price (ASP) and destination Conversion rate (CR) is usually calculated to support the goals and objectives of GMS Mar-gin.